As one of Ireland’s best known brands with an amazing community and network all over the country, we were very happy to receive a multi-year commitment of support from Allied Irish Bank. AIB have a deep commitment to sustainability throughout their business and their “Backing Brave” campaign chimes with what we are trying to motivate in our participating schools and families.
But when it came to litter-picking, the AIB team are not just talking the talk but walking the walk. Picker Pals issued them with Picker Packs and got back some great footage of AIB team families out and about, having fun and making their neighbourhoods cleaner and safer.
On Earth Day, as part of AIB’s Sustainability Week, our founder Patrick was happy to work with the bank’s social media team to produce this video showing the dangers of waste in the environment.